We review legal service providers every day and are still amazed at how many Lawyers, Law firms, Notaries and Procurators we find that still have only the most basic website or no website at all.
With so many online marketplaces and social media channels, we understand it may be tempting to try to continue without a website. In our opinion this is a BIG mistake. Here are the 10 reasons why in 2022/2023 it is ESSENTIAL for your business to have a website:
A website makes you look more professional
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles.
Your clients expect It
Your potential clients expect you to have a website. Your clients are online. They are on the internet researching businesses, looking for reviews and finding reasons to choose your business over your competitor’s. If you do not have a website, potential clients will not take you or your business seriously.
You are in business 24/7, 365 days of the year
We all need to take a day off. But not the internet – the internet never takes a day off. This is really at the core of why any business owner needs a website. By having a website, you can be in business all day, every day, for minimal effort.
A Website Builds credibility
Rightly or wrongly not having a website can give off the image that your business is not serious. Websites provide instant trust and credibility in the digital age. Your website serves as a valuable platform to build your credibility and boost consumer confidence in your expertise and services.
You can reach new clients
Gone are the days when the only people who knew about your small business were your neighbours or clients who picked your telephone number out of the phone book or by word of mouth. Thanks to search engines such as Google, even many small business owners can now achieve global visibility.
A website showcases your expertise
Regardless of what type of legal service provider you are, your business needs a website in 2022. No platform better shows off your expertise than your website. We cannot stress enough that a website is the first interaction of your target audience with you. Therefore, how you position your business is totally in your control.
Your competitors will have websites
If a potential client cannot easily find what they want with you, this information is usually only one click away. Even if you are best Lawyer, Notary or Procurator in the world, without a website you will be giving new business opportunities away to your competitors.
A website can save you money
A website can help your business save money. It is cheaper to maintain than a physical location, and you do not need to hire extra staff. You can update your site from anywhere, so there are no traveling costs involved.
You do not own your social media pages
Former President Trump knows this all too well. Social media is constantly changing. Facebook, Instagram, Twitter, and Pinterest are constantly updating their algorithm, which directly affects your reach. When platforms make updates to the way users engage with content or advertisers, the reach of your posts will be impacted. And when users lose interest in a platform or switch to something else you may find that your current marketing efforts are not having an impact anymore.
Having a website is easy
In 2022 it is almost ridiculously easy to have a website with a limited budget. Modern website builders like Squarespace and Wix make it easy for you to build an attractive, mobile-friendly site without any knowledge of code. Even WordPress, the most popular way to make a website, has transitioned to a block editor. It has never been simpler to create a functional, aesthetically pleasing website.
In summary, it is vital to have a professional, high-quality, user-friendly, responsive, brand-differentiating website in 2022 if you want to remain competitive. To provide you with some inspiration here are the 15 best website examples for ideas in 2022: https://www.wordstream.com/blog/ws/2022/07/14/website-examples
