Things are constantly evolving, and with the internet, we are moving in a fast lane. For any lawyer that wants to engage more clients, being multilingual and having a multilingual website is an excellent way to stand out from your competitors.
Here are the reasons why:
You reach a wider audience
First and foremost, a multilingual website will help you expand your reach and make contact with a much wider audience. By providing multilingual options you will be opening up your business proposition to new clients that were previously out of reach.
Only having a website in one language can drive potential customers away.
46% of users say they do not purchase products in foreign languages. Are you ready to turn away nearly half of your website visitors by not having a multilingual website?
Establish a competitive advantage
As we move into economically precarious times, now more than ever businesses need to differentiate themselves to gain an advantage over their competitors. A multilingual website make you stand out from your competitors.
International search optimisation
For those who may be unfamiliar with Search Engine Optimisation (SEO), the online success of a law firm or lawyer is very much dependent on its ability to rank highly on search engine result pages (SERPs). The higher up on search engine pages your website pages rank, the more likely potential new clients will see you.
Improve Conversion Rates
72.1% of consumers spend most or all of their time on websites in their own language. Having a multilingual site means that foreign users living in Spain who visit your site are less likely to exit immediately upon discovering that your site is not in their native language.
56.2% of users say browsing in their language is more important than price.
By being a multilingual lawyer you make your client feel more at home and more comfortable. This builds an added layer of trust. Trust is something that’s crucial online, where clients are interacting with a computer screen, rather than a real person. Trust is an essential ingredient in converting that user into a new client.
Improve your brand image
Nowadays, businesses have to impress their clients to win new business. Being a multilingual lawyer shows you understand and appreciate your clients needs.
Satisfy the majority
Spanish is second only to Chinese in world languages spoken by native speakers, with 450 million people speaking it. 360 million citizens speak English as their native language, second only to Spanish. With a multilingual website in at least Spanish and English; you satisfy the majority.
If your objective is to access an untapped source new of clientele, establishing a multilingual website can help further that objective. Making your content available in other languages casts a larger net with which to acquire new potential clients.
For more details on the topic here are the “Pros and Cons of Using Google Translate to Create a Multilingual Website”: https://omnizant.com/pros-and-cons-of-using-google-translate-to-create-a-multilingual-website/
Also, have a look at this quick and easy guide to translation management for websites from Weglot: https://weglot.com/blog/translation-management/
Also have a look at our article “Why use an English speaking lawyer in Spain?” at https://buenosabogados.es/why-use-an-english-speaking-lawyer-in-spain/